CHALLENGE

Saucy Noodles was the first new product launch after the success of their sauces. We had to make sure the visual identity seamlessly extended to this new line.

Solution

With any product extension, we’re playing with an established look and feel. We explored how the brand colors could be used, what new visual assets needed to be created, communication hierarchy and, most importantly, how to make the product look as delicious as it is in real life. Just to make sure we’re hitting the nail on the head, we conducted focus groups for valuable feedback.

Services

Packaging Design