Omsom
OUR CHALLENGE
There’s no doubt the OMSOM branding is unlike anything else. It is visually distinct and has a clear POV. We didn’t want to mess it up. That said, the OMSOM team knew their D2C packaging would not succeed in stores as-is. It was our job to clearly communicate the “what” and “how” of the product without losing the brand magic.
SERVICES
Retail Packaging Design
Qualitative Research
OUR SOLUTION
With unique names like Krapow and Bulgogi, we knew delicious food images would have to do the selling. In addition, we needed to communicate the flavor profile in a way that is more familiar to a broader audience. Through qualitative research, we tested concepts with brand aware and unaware consumers to make sure the communication was clear and we were not missing anything important. During the research we realized consumers thought the brand looked like it could be owned by a large corporation. Exactly the opposite of what Omsom stands for. We decided to put the founders faces on the front of pack so consumers could see the people behind the brand.
