WHO WE ARE

We are a Boulder-based branding studio specializing in CPG branding, packaging and communication.

OUR PHILOSOPHY

Soul + Substance = Action + Affection

We take the ethos of a brand and manifest it in a way that powerfully connects to consumers with no meaning lost in between. Each brand is rooted in a truth and concept—we aren’t doing something just because it’s cool or trendy. It’s an intentional approach that results in work that is magnetic out in the world.

 
 

 Why Faven?

Full of Zest

We are here to help you succeed. We tell it like it is, which can make you smile, laugh, or sulk in your seat. We remain objective and optimistic. We expect the same from you.

Expertly Seasoned

Here, senior team members actually do the work. At any other agency we’d be stuck in endless meetings and directing junior doers. We roll up our sleeves, dive into the details, and do it along side of you.

Perfect Pairing

We work with select companies based on their fit with our values and expertise. This means you get our deep attention. We’re not out to be the next big branding group, we’re here investing our time and talent into brands we believe in and love.

Well done

We’re small and focused. We do what we do, and do it well. For what we do not offer, we are happy to connect you to other trusted specialists.

 
 

What we do

Brand Strategy
Defining a concise and differentiated reason for existing.

Brand Position / Consumer Insights / Competitive Audits / + Lots of Research

Creative
Creating a visual experience and voice that will challenge the category and win over the consumer.

Brand Identity / Packaging Design / Naming / Messaging Toolkits / Collateral / Art Direction / Ad-like Objects / Brand Guidelines

 

PRINCIPAL / CREATIVE DIRECTOR

Alicia Potter

Alicia Potter has 2 decades of branding experience working for large agencies in Chicago, Los Angeles and Boulder. She’s worked with companies ranging from global CPG brands to small, nimble start-ups. At Faven, she’s built a team of talent with a shared commitment to natural food and making a positive impact on people and communities. 

Personally, she’s a mom of two, a classical pianist and lives to travel (not vacation). She’s explored over 50 countries, the majority of which were made possible with under $15 a day, sketchy transportation, gut instinct, and the kindness of strangers.

2021 Virtual Expo West Nexty Judge
2020 Expo West Branding Session Panelist
2019 World Tea Expo Speaker
2019 Expo West Pitch Slam Mentor
2018 Expo East Business School Speaker
2018 Expo East Nexty Judge