Pamela's
Pamela’s
The Challenge
The gluten free category had changed dramatically since the start of Pamela’s in 1988. Pamela’s needed to modernize, showcase their amazing taste appeal and create visual consistency across product lines.
Services
Logo
Packaging Design
The Solution
Made with Love. If you have never eaten a Pamela’s product, you should. Everything is downright delicious. It’s as if Pamela, herself, made them for you. We knew we had to celebrate that wholesome feeling in a modern day way. Food imagery needed to be the hero so that became central to the new packaging design. We united the products with a soft blue color to create a strong brand block and elevated the brand name to a central location on pack. This was a massive departure from the previous look, but through extensive qualitative and quantitative research we knew consumers were on board with the change.
