The Challenge
The Nutty Gourmet team had undergone in-depth qualitative research prior to hiring Faven. They learned their core consumer, and greater opportunity, was to appeal to a person who likes to entertain and is very social - typically female.
Services
Brand Identity
Packaging Design
Line Extension
Collateral
The Solution
Family Patchwork. We knew our consumer target was evolving, but as we go to know the team at Nutty Gourmet we realized this was a tight-knit family run business with three sisters leading the charge on the branding. They talked about vibrancy, energy and a visual identity that could represent them. They fell in love this patchwork concept where geometric shapes are put together to form the shape of a nut. It is a system that has flexibility within and product line and for future line extension.
