We make brands. And eat them, too.

 

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THE CHALLENGE

When Hydrant approached us, they had just completed a deep dive into their consumer and evolved their brand position. Our task was to bring it to life while not completely departing from their existing look.

 

SERVICES

Packaging Design
Messaging Toolkit

THE SOLUTION

Hardworking Hydration. Hydrant is for the go-getters, the ambitious, the folks who make shit happen. We wanted to speak directly to them by using engaging headlines on pack. We kept the bright colors, dialed up taste appeal, and focused on the language that expressed the true end benefit.