The Challenge
Ancient Harvest is a pioneer – the first company to bring quinoa to the U.S and the leader in gluten free pastas. However, over the last several years, many new players have entered the category with tasty products and fresh branding.
Services
Logo
Packaging Design
Copywriting
The Solution
Modern Food from Ancient Fields. We needed to modernize the brand and remain recognizable to current consumers. Teal was a core visual equity that would remain, otherwise everything else was up for change. We strengthened the brand identity and had it become a focal point to leverage the brands heritage. We took an “Instagrammable” approach to the photography to add taste appeal and paired it with clean modern typography.
